Sustainability is integral to Lazienda Denim business values and finds expression in its commitment to enhance the triple bottom line benchmarks of economic, environmental and social performance.

Lazienda Denim recognizes that taking a leadership position on social and environmental issues is essential to creating sustainable competitive advantage, and doing business in both the regional and international arena. In order to achieve long-term corporate success, and in accordance with our mission we have defined strategic areas of activity by which to measure our actions. Value creation of products and services, initiatives relating to hygiene, safety and health, and the aspects quality of life and society are included in our goals. Use of resources reflects the environmental dimension of our activities. So as we forge ahead towards expansion and growth, we are determined to continue our efforts geared towards protecting our people and preserving our planet for the generations to come.

We trust Corporate Social Responsibility is about how we manage the business processes to produce an overall positive impact on humanity and atmosphere It’s a belief that our business which takes all its factors of production from the society must give back to the society, for sustainable progress and happiness of one and all.


Jeans Company has always cared for the hub of life, which is water. We are daring enough to face the global challenges and finding solutions is integral to our values. We owe to our blue planet, so our contribution to protect its resources is a must. We have taken all imperative steps like rain water harvesting, native landscape, and efficient fixtures to contribute our part.



Jeans Company is one the leading companies in Pakistan to declare a voluntary target of adding 5% power generation from renewable sources. Burning fossil fuels for generating power and water has a negative effect on the environments and contribute to climate changes. We are having an ambition to develop and utilize the renewable energy sources now and in the coming years as non-renewable sources are deteriorating with the passage of time.


We are committed to protect and preserve the environment and go extra miles to prohibit the wastage of our natural resources as we distinguish our responsibility to give the planet a better shape for the existing and future generations. Advanced technologies are used to manage wastes and reusing gray water. Plant is converting washing waste into cake form which is used to produce green manure, which can be used as organic fertilizer in agriculture.